alexa Social Media and Its Role in Marketing
ISSN: 2151-6219

Business and Economics Journal
Open Access

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Research Article

Social Media and Its Role in Marketing

Sajid SI*

Robi Axiata Ltd, Coxsbazar, Bangladesh

*Corresponding Author:
Sajid SI
Robi Axiata Ltd, Coxsbazar, Bangladesh
Tel: 18769271660
E-mail: [email protected]

Received Date: January 20, 2016; Accepted Date: February 09, 2016; Published Date: February 15, 2016

Citation: Sajid SI (2016) Social Media and Its Role in Marketing. Bus Eco J 7:203. doi:10.4172/2151-6219.1000203

Copyright: © 2016 Sajid SI. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



Social media nowadays is among the ‘best possibilities available’ to an item to get in touch with potential customers. Community social networking websites are the method to interact socially. These new media win the believe in of customers by linking with them at a deeper level. Community online marketing is the new mantra for several manufacturers since early a season ago. Promoters are considering many different social media possibilities and beginning to apply new social projects at a higher rate than ever before. Community online marketing and the companies that utilize it have become more sophisticated. One cannot afford to have no existence on the social programs if the competitor is creating waves with its solutions and items. The blast of social media trend is as amazing as that and the speed at which it is improving is frustrating. International companies have identified social media promotion as a potential promotion system, used them with enhancements to power their marketing with social media promotion. This paper discusses about the ideas of social media and social media promotion and other aspects like the development and advantages, aspect and importance of social media in promotion, social media promotion methods. It also presents an outline on social media promotion in Bangladesh.


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