Journal of Mass Communication & Journalism

Social Media Tipping Point or Economic Remorse?

Abstract

Scott J Weiland

Scranton Times reporter Donnie Collins reported that Laremy Tunsil, a football player from the University of Mississippi lost significant value in the 2016 National Football League draft. Collins alleged that information shared on Tunsil’s social media contributed to the Tunsil’s descent down the draft board and speculated that the drop cost Tunsil $7 million dollars. A group of Mass Communications students at King’s College read Collins’ article, then reflected and shared their reflections. The students disagreed with Tunsil’s alleged behavior, citing the need for personal responsibility for their brands on social media in accordance with their vocations. How much the loss of millions of dollars contributed to their thinking was unclear.