Social Networks and the Buying Behavior of the ConsumerValter Rassega* Troisi O, Torre C, Cucino V, Santoro A and Prudente N
Department of DISA-MIS, University of Salerno, Italy
- *Corresponding Author:
- Valter Rassega
Department of DISA-MIS
University of Salerno, Italy
Tel: +39 089 961111
E-mail: [email protected]
Received August 11, 2015; Accepted November 02, 2015; Published November 09, 2015
Citation: Rassega V, Troisi O, Torre C, Cucino V, Santoro A, Prudente N (2015) Social Networks and the Buying Behavior of the Consumer. J Glob Econ 3:163. doi: 10.4172/2375-4389.1000163
Copyright: © 2015 Rassega V, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The use of social networks is a valuable tool to support enterprises to increase the chances of survival through the activation of a favorable word of mouth among the internal and external members of the virtual community. The diffusion of network innovations, at the environmental level, which includes institutional and regulatory entities, is highly complex and has been relatively neglected in the literature. Therefore, this paper aims, through a general overview of the literature on the subject, to understand how the spread of social networks impact on the economy of enterprise.