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ISSN: 2376-0214

Journal of Biodiversity, Bioprospecting and Development
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Research Article

Sports and Nature Conservation Ten Theses on the Optimisation ofShared Communication

Maik Adomßent*
Institute for Environmental and Sustainability Communication INFU, Leuphana University Lüneburg, Germany
*Corresponding Author : Maik Adomßent
Temporary Professor for Behaviour
Communication and Sustainable Development
Institute for Environmental and Sustainability Communication INFU
Leuphana University Lüneburg, Scharnhorststrasse 1
D 21335 Lüneburg, Germany
Tel: 490 4131677 2924
Fax: 490 4131677 2819
E-mail: [email protected]
Received March 24, 2015; Accepted July 02, 2015; Published July 10, 2015
Citation: Adomßent M, (2015) Sports and Nature Conservation – Ten Theses on the Optimisation of Shared Communication. J Biodivers Biopros Dev 2:153. doi:10.4172/2376-0214.1000153
Copyright: © 2015 Adomßent M, This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author andsource are credited.

 

Abstract

In the classical understanding of environmental policy, environmental communication is commonly considered a persuasive (or informational or appellative) instrument. As a result, its importance is often underestimated and it is classified as a ‘soft’ instrument, although it has a central function in terms of implementation and acceptance of other instruments. This contribution aims to highlight different levels and elements of communication that are particularly relevant in the context of sports and nature conservation. In this article the potential for optimization in this area will be described succinctly in the form of ten theses, supported by both positive and negative examples from a collection of material on this topic. An analytical framework relates the ten theses to different observation levels and phases of the communicative context. Furthermore, potential spaces for developing strategic options for communication in the field of sports and nature conservation that have been neglected until now.

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