alexa Student Athletes’ Perceptions of Concussions through Media Consumption
ISSN: 2165-7912

Journal of Mass Communication & Journalism
Open Access

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Research Article

Student Athletes’ Perceptions of Concussions through Media Consumption

Scott J. Weiland* and Michelle Schmude

Department of Mass Communications, King’s College, Wilkes-Barre, PA, USA

*Corresponding Author:
Scott J. Weiland
Department of Mass Communications
King's College, Wilkes-Barre, PA, USA
Tel: +1-888-546-477
E-mail: [email protected]

Received Date: May 07, 2014; Accepted Date: June 16, 2014; Published Date: June 23, 2014

Citation: Weiland SJ, Schmude M (2014) Student Athletes’ Perceptions of Concussions through Media Consumption. J Mass Communicat Journalism 4:199. doi:10.4172/2165-7912.1000199

Copyright: © 2014 Weiland SJ, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

Recently, concussions have become a popular topic among media outlets. Because of the long-term health effects associated with traumatic brain injuries as studied in football players such as Alzheimer’s and Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease, this health crisis coverage is on the rise. On August 31, 2012, the National Football League (NFL) and the United States Army announced a partnership to raise awareness of traumatic brain injuries, specifically concussions in athletes and those serving in the armed forces. This partnership between the NFL and the Army received enormous media attention and was profiled on most major media outlets. Information concerning concussions is readily available to the public through various media outlets and the Center for Disease Control and Prevention’s (CDC) “Heads Up” campaign. Based on this readily available data, do college athletes actively engage and utilize information to become more knowledgeable about concussions and the impact upon their future health? To determine an answer, a 10-question, IRB-approved survey was sent via email to athletes who played football, lacrosse, soccer, basketball, and field hockey at three National Collegiate Athletic Association (NCAA) Division III Middle Atlantic Conference (MAC) colleges and universities. Female athletes completed the survey at 52.6% while males completed the survey at 47.4%. The age range of survey respondents was 18 to 22 and the data they provided were descriptively and inferentially analyzed. This study determined there is a relationship between college athletes sustaining concussions and their concussion management though the consumption of the media portrayals of these traumatic brain injuries. In addition, respondents used new media vehicles 69% as compared to traditional media vehicles at 31% to investigate the long term health effects of concussions.

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