Sustainability as an Effective Tool for a Place Branding an Application on El Gouna City, Egypt
Sherine El Sakka*
Department of Management, School of Business, Future University in Egypt, 5th Settlement, End of 90 St Tag moaa El khamess, Cairo, Egypt
- *Corresponding Author:
- Sherine El Sakka
Department of Management, School of Business, Future University in Egypt
5th Settlement, End of 90 St Tag moaa El khamess, Cairo, Egypt
E-mail: [email protected]
Received April 06, 2016; Accepted May 20, 2016; Published May 25, 2016
Citation: Sakka SEl (2016) Sustainability as an Effective Tool for a Place Branding an Application on El Gouna City, Egypt. J Pollut Eff Cont 4: 164. doi:10.4172/2375-4397.1000164
Copyright: © 2016 Sakka SEl. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
El Gouna city at Hurghada, Egypt, uses sustainability as a tool for branding the place. Branding a place is new approach adopted by cities as a tool of sustainable cities development (SCD); sustainability(S) requires multidimensional indicators to show the relationship between different aspects. Sustainable development (SD) defined as” meeting the needs of current generations without negative impact on the needs of future generation”, branding a place (BP) integrate several aspects into the city. In order for a city to be a good brand it must possess distinctive characteristics that can differ itself with, these include how the city appear, and what the city stands for the study has found that place branding is a way to promote sustainable cities in developing countries; sustainability and green development should be the main concern of developing countries.