alexa Testing and Verification of the Zero-Price Effect in Touristic Products
ISSN: 2169-0286

Journal of Hotel & Business Management
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article

Testing and Verification of the Zero-Price Effect in Touristic Products

Akkus C* and Gokalp NS

Faculty of Tourism, Ataturk University, Turkey

*Corresponding Author:
Akkus C
Faculty of Tourism, Atatürk University, Turkey
Tel: 904422311111
E-mail: [email protected]

Received Date: April 11, 2017; Accepted Date: April 17, 2017; Published Date: April 26, 2017

Citation: Akkus C, Gokalp NS (2017) Testing and Verification of the Zero-Price Effect in Touristic Products. J Hotel Bus Manage 6: 159. doi: 10.4172/2169-0286.1000159

Copyright: © 2017 Akkus C, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

Consumers are affected from similar factors while deciding to purchase a product or a service. Although there is a general acceptance that psychology plays the most important role at the center of these factors; the studies on this subject have revealed that cognitive biases and irrational elements are also very important. These studies have also indicated that one of the factors among the irrational elements that affect the consumer behavior is zero price sensitiveness. This study aims to test whether zero price has an effect on decision making process towards tourism. In regard to this goal, two different hotels with two components of room and breakfast are determined; and although that the other hotel is the selected option, when a certain component's price within the product is fixed to zero, it has been assumed that demand for that product would increase abnormally. Also, Monty Hall problem was applied to tourism and tested in order to examine whether the choices about zero price are realized randomly or not. Within the scope of this study, an experiment relying on hypothetical selection method was conducted by 159 lecturers. The zero price effect was found to be significant in the model used in the experiment and a significant difference was found between the responses to the Monty Hall problem.

Keywords

Share This Page

Additional Info

Loading
Loading Please wait..
 
Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

Agri & Aquaculture Journals

Dr. Krish

[email protected]

1-702-714-7001Extn: 9040

Biochemistry Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Business & Management Journals

Ronald

[email protected]

1-702-714-7001Extn: 9042

Chemistry Journals

Gabriel Shaw

[email protected]

1-702-714-7001Extn: 9040

Clinical Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Engineering Journals

James Franklin

[email protected]

1-702-714-7001Extn: 9042

Food & Nutrition Journals

Katie Wilson

[email protected]

1-702-714-7001Extn: 9042

General Science

Andrea Jason

[email protected]

1-702-714-7001Extn: 9043

Genetics & Molecular Biology Journals

Anna Melissa

[email protected]

1-702-714-7001Extn: 9006

Immunology & Microbiology Journals

David Gorantl

[email protected]

1-702-714-7001Extn: 9014

Materials Science Journals

Rachle Green

[email protected]

1-702-714-7001Extn: 9039

Nursing & Health Care Journals

Stephanie Skinner

[email protected]

1-702-714-7001Extn: 9039

Medical Journals

Nimmi Anna

[email protected]

1-702-714-7001Extn: 9038

Neuroscience & Psychology Journals

Nathan T

[email protected]

1-702-714-7001Extn: 9041

Pharmaceutical Sciences Journals

Ann Jose

[email protected]

1-702-714-7001Extn: 9007

Social & Political Science Journals

Steve Harry

[email protected]

1-702-714-7001Extn: 9042

 
© 2008- 2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords