The Administered Public Recreation Marketing ConceptEdouard V Novatorov*
Department of management, National Research University, Higher School of Economics, Russian Federation
- *Corresponding Author:
- Edouard V Novatorov
Department of management, National Research University
Higher School of Economics, Russia
Tel: +7 495 771-32-32
E-mail: [email protected]
Received date: September 09, 2015; Accepted date: November 17, 2015; Published date: November 21, 2015
Citation: Novatorov EV (2015) The Administered Public Recreation Marketing Concept. Int J Econ Manag Sci 4:299. doi:10.4172/2162-6359.1000299
Copyright: © 2015 Novatorov EV. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and its influence on the behavior of recreation professionals. Finally, the article attempts to integrate these assumptions into an alternative definition of public recreation marketing that is termed “administered marketing.