alexa The Analysis of Marketing Milk Factories and Effects on Customers Behaviours Mechanism
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

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Research Article

The Analysis of Marketing Milk Factories and Effects on Customers Behaviours Mechanism

Farzaneh Haghighat, Thimmarayappa R and Hossein Niavand*

Research Scholar in Department of Commerce, University of Mysore, Mysore, India

*Corresponding Author:
Hossein Niavand
Research Scholar in
Department of Statistics
University of Mysore
Mysore, India
Tel: 0821 242 0331
E-mail: [email protected]

Received Date: July 24, 2015; Accepted Date: August 21, 2015; Published Date: September 03, 2015

Citation: Haghighat F, Thimmarayappa R, Niavand H (2015) The Analysis of Marketing Milk Factories and Effects on Customers Behaviours Mechanism. J Account Mark 4:143. doi:10.4172/2168-9601.1000143

Copyright: © 2015 Haghighat F, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 

Abstract

Consumption of its way on the incidence of many physical illnesses opens. However, according to statistics available per capita consumption of this nutrient among Indian is well below the world average that this rate of prevalence of diseases such as osteoporosis, calcium deficiency and many other diseases among Indians enhances the frequency of losses and losses for the country. Though very heavy losses and calculate an integral charges physical and mental growth can be accounted for essentially not. Due to this short introduction to the need for extensive research in order to check the effects of various factors on consumer behaviour mechanism dairy products is inevitable. In line with this study it was felt necessary to do. This research attempts to answer this question is the impact of marketing milk factors (income, familiarity with various types of dairy products, easy access to milk, packaging and the importance of awareness of the benefits of milk) on the mechanisms and behavioural mechanisms people use this product what. This research on the topic was above 250 citizens and consumers of milk in the city of Mysore in India (for example) that were selected by stratified random, was examined. The results showed that the above factors and determine the main factors in the marketing and consumption of dairy products.

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