The Application of Text Mining in Business ResearchBjörn Preuss*
Department of International Economics and Management, Copenhagen Business School, Denmark
- *Corresponding Author:
- Björn Preuss
Department of International Economics and Management
Copenhagen Business School, Denmark
Tel: +46 7683 49492
E-mail: [email protected]
Received date: April 27, 2017; Accepted date: May 02, 2017; Published date: May 09, 2017
Citation: Preuss B (2017) The Application of Text Mining in Business Research. J Account Mark 6: 232. doi: 10.4172/2168-9601.1000232
Copyright: © 2017 Preuss B. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The aim of this paper is to present a methodological concept in business research that has the potential to become one of the most powerful methods in the upcoming years when it comes to research qualitative phenomena in business and society. It presents a selection of algorithms as well elaborates on potential use cases for a text mining based approach to qualitative data analysis.