The Barcelona Effect on Uganda's Sport Tourism Outlook: A Case of the 2015 Barcelona vs. Uganda Legends Match
Department of Sport Science, Kyambogo University, Kyambogo, Kampala, Uganda
- *Corresponding Author:
- Sebata E
Department of Sport Science
Kyambogo University, Kyambogo
E-mail: [email protected]
Received Date: January 14, 2016; Accepted Date: February 11, 2016; Published Date: February 20, 2016
Citation: Sebata E (2016) The Barcelona Effect on Uganda's Sport Tourism Outlook: A Case of the 2015 Barcelona vs. Uganda Legends Match. J Tourism Hospit 5:200. doi:10.4172/2167-0269.1000200
Copyright: © 2016 Sebata E. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Over the past decade, Uganda has hosted a number of sports events aimed at boosting sport tourism. In 2015, a football match between Barcelona and Uganda Cranes legends is a topnotch case. Whereas past studies have examined the development of tourism sector from other dimensions, this study orientates its focus on how sports events in particular have face-lifted the tourism sector. The study spotlighted huge impacts on legacy, media attraction, branding and promotion of tourism as the major phenomena. This author used interviews, files analysis, press briefs, sport investigations to gain theoretical support for addressing this issue.