alexa The Effect of Promoter Incentive to the Smartphone Sales in Retail Chains: A Turkish Case
ISSN: 2162-6359

International Journal of Economics & Management Sciences
Open Access

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Research Article

The Effect of Promoter Incentive to the Smartphone Sales in Retail Chains: A Turkish Case

Fehim Duzgun1* and Gonca Telli Yamamoto2

1Faculty of Business and Administrative Sciences, Okan University, Istanbul, Turkey

2Faculty of Business and Administrative Sciences, Maltepe University, Turkey

*Corresponding Author:
Fehim Duzgun
Senior Sales Manager
Huawei Telecommunication
Istanbul, Turkey
Tel: +905336672984
E-mail: [email protected]

Received Date: October 17, 2016; Accepted Date: November 16, 2016; Published Date: November 21, 2016

Citation: Duzgun F, Yamamoto GT (2016) The Effect of Promoter Incentive to the Smartphone Sales in Retail Chains: A Turkish Case. Int J Econ Manag Sci 5:382. doi: 10.4172/2162-6359.1000382

Copyright: © 2016 Duzgun F. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 

Abstract

Mobile Phone market is getting more aggressive and competitive. Smartphone brands are looking for a way to increase their sales, especially in retail business where competition getting tough day by day. Therefore, companies are trying to do their best to increase the sales, for this reason technology stores are becoming important channels for the smartphone brands. These kinds of stores are also suitable for brand which wants to increase their sales in a short period of time. In these stores, dealer’s recommendation has becoming one of the key factors to affect consumer purchase decision in Turkey. The aim of our study is examine promoter incentive affect to the smartphone sales in technology chain stores. Promoters become key elements for the brands. So far, most of brands are allocate their brand promoters in technology stores to go one-step further from the other brands and affect consumer who get in the shop and looking for device. Our key question is if promoter’s sales performance increases for the specific brand with an incentive given by the dealer. We also want to search if there is an increase in specific brand smartphone sales with these incentives given to the sales promoters between all brands in these technology stores. Our expectation of promoter’s sales incentive system has positive affect to the sales. We finalize our study with a causal research designed to give proof for incentive affect with one of the global brand smartphone sales in Teknosa, which is the biggest chain store in Turkey.

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