alexa The Effect of Promotional Bundles on Purchase Intent for High, Medium, and Low Vested Sports Tourists Segments within the Context of the NBA’s Charlotte Hornets
ISSN: 2167-0269

Journal of Tourism & Hospitality
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article

The Effect of Promotional Bundles on Purchase Intent for High, Medium, and Low Vested Sports Tourists Segments within the Context of the NBA’s Charlotte Hornets

Delancy HS Bennett*

Department of Marketing, Clemson University, Sirrine Hall 25, Clemson South Carolina, SC 29634, USA

*Corresponding Author:
Delancy HS Bennett
Department of Marketing, Clemson University
Sirrine Hall 25, Clemson South Carolina
SC 29634, USA
Tel: 336-601-4751
Fax: 864-656-8061
E-mail: [email protected]

Received Date: February 02, 2017; Accepted Date: March 16, 2017; Published Date: March 23, 2017

Citation: Bennett DHS (2017) The Effect of Promotional Bundles on Purchase Intent for High, Medium, and Low Vested Sports Tourists Segments within the Context of the NBA’s Charlotte Hornets. J Tourism Hospit 6: 275. doi: 10.4172/2167-0269.1000275

Copyright: © 2017 Bennett DHS. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

Sports tourism is defined as “a specific travel outside of the usual environment for either passive or active involvement in competitive sport where sport is the prime motivational reason for travel and the touristic or leisure element may act to reinforce the overall experience”. Sports tourists are those that “are in attendance at or participate in a particular sports activity”. Using segmentation theory, this paper seeks to understand what type of sports tourism promotional bundles different segments of sports tourists (diehard, focused and social) are more likely to purchase. Sports tourists attending a Charlotte Hornets (NBA) home game that took place in Greenville, S.C. were surveyed. The event took place approximately two hours from the team’s normal home court arena. An analysis using MANOVA was employed. The results suggest that diehard and focused sports tourists are most attracted to ticket packages that include tour and attraction elements while social sports tourists show low levels of intent to purchase any of bundles. Implications for academics and practitioners are discussed.

Keywords

Share This Page

Additional Info

Loading
Loading Please wait..
 
Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

Agri & Aquaculture Journals

Dr. Krish

[email protected]

1-702-714-7001Extn: 9040

Biochemistry Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Business & Management Journals

Ronald

[email protected]

1-702-714-7001Extn: 9042

Chemistry Journals

Gabriel Shaw

[email protected]

1-702-714-7001Extn: 9040

Clinical Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Engineering Journals

James Franklin

engineer[email protected]

1-702-714-7001Extn: 9042

Food & Nutrition Journals

Katie Wilson

[email protected]

1-702-714-7001Extn: 9042

General Science

Andrea Jason

[email protected]

1-702-714-7001Extn: 9043

Genetics & Molecular Biology Journals

Anna Melissa

[email protected]

1-702-714-7001Extn: 9006

Immunology & Microbiology Journals

David Gorantl

[email protected]

1-702-714-7001Extn: 9014

Materials Science Journals

Rachle Green

[email protected]

1-702-714-7001Extn: 9039

Nursing & Health Care Journals

Stephanie Skinner

[email protected]

1-702-714-7001Extn: 9039

Medical Journals

Nimmi Anna

[email protected]

1-702-714-7001Extn: 9038

Neuroscience & Psychology Journals

Nathan T

[email protected]

1-702-714-7001Extn: 9041

Pharmaceutical Sciences Journals

Ann Jose

[email protected]

1-702-714-7001Extn: 9007

Social & Political Science Journals

Steve Harry

[email protected]

1-702-714-7001Extn: 9042

 
© 2008- 2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords