alexa The Impact of Advertisement on Buying Behavior of the Children
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
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Research Article

The Impact of Advertisement on Buying Behavior of the Children

Malik Shahzad Shabbir*

International Islamic University, Islamabad, Pakistan

Corresponding Author:
Malik Shahzad Shabbir
International Islamic University
Islamabad, Pakistan
Tel: 0343-6656850
E-mail: [email protected]

Received Date: December 16, 2015; Accepted Date: March 03, 2016; Published Date: March 10, 2016

Citation: Shabbir MS (2016) The Impact of Advertisement on Buying Behavior of the Children. Arabian J Bus Manag Review 6:220. 

Copyright: © 2016 Shabbir MS. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 

Abstract

The purpose of this study is to analyze the effect of media on buying behavior of children in Pakistan. However, comparatively we have analyzed how the parents and peers play their roles in making buying decision of their children. We have used primary data to find out consumer socialization and factors that affect children influencing and final decision making in doing any purchase. Our dependent variable was child buying behavior which is dependent upon media, parents and peers. In primary data we have conducted questionnaire from different schools of top level to low level to get diversified responses. Different variables have shown different results which effect the advertisement, parents and friends who act as socialization agent and evaluation source in making brand perception and final decision in making purchase of food product. We have made bar charts to make the responses from our respondents more explanatory and easy for analysis. To prove our hypothesis, we analysis correlations, frequency tables, cross-tabs and chi-square through SPSS software.

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