The Impact of Brand Awareness on the ConsumersÃ¢ÂÂ Purchase IntentionZarlish Shahid1*, Tehmeena Hussain1 and Fareeha Zafar2
- *Corresponding Author:
- Zarlish Shahid
Scholar of Business at National College of Business Administration and Economics
DHA Campus, H# 35-A Sumbal Rah Taj Bagh Housing
Scheme Lahore, Pakistan
E-mail: [email protected]
Received Date: March 05, 2017; Accepted Date: March 15, 2017; Published Date: March 22, 2017
Citation: Shahid Z, Hussain T, Zafar F (2017) The Impact of Brand Awareness on the Consumers’ Purchase Intention. J Account Mark 6: 223. doi:10.4172/2168- 9601.1000223
Copyright: © 2017 Shahid Z, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This paper presents a review about the impact of brand equity and brand awareness on the purchasing intentions of the consumers. The purpose of the paper is to elaborate the relation between the awareness of a brand and the intention of consumer of buying that brand. This has been done by going through different literature and articles by different authors. It will help the readers to come across the work done by various well known authors at one place and hence will help to know how knowing a brand well will affect the consumer in making decision about buying a product.