The Impact of Consumer Confidence and Store Attributes on Store Satisfaction and Store LoyaltyAyesha Tariq*, Afza Afzal and Mehwish Fiaz
National Textiel University, Faisalabad, Pakistan
- *Corresponding Author:
- Ayesha Tariq
National Textiel University
Tel: +92 41 9230090
E-mail: [email protected]
Received date: October 05, 2016; Accepted date: October 12, 2016; Published date: October 19, 2016
Citation: Tariq A, Afzal A, Fiaz M (2016) The Impact of Consumer Confidence and Store Attributes on Store Satisfaction and Store Loyalty. J Account Mark 5:200. doi: 10.4172/2168-9601.1000200
Copyright: © 2016 Tariq A. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
For retail managers it is being to understand the relationships between customers’ store attribute, store satisfaction, consumer confidence, and store loyalty as well as how these relationships change over time. In this study relationships have been investigated by using survey technique. A questionnaire developed to check consumer’s point of view about different stores in Faisalabad market. Result of our findings indicate that consumer confidence and store satisfaction have no relationship whereas store satisfaction did not play a role of mediator in between consumer confidence and store loyalty. Instead, our study shows that the relationship between services attributes and store satisfaction is stronger and positive in periods with low consumer confidence.