The Impact of Employee Uniforms on Job Satisfaction in the HospitalityIndustryGuenther E. Karch1 and Mike Peters2*
- *Corresponding Author:
- Peters M
Department of Strategic Management
Marketing and Tourism
School of Management
University of Innsbruck, Austria
E-mail: [email protected]
Received Date: February 09, 2017; Accepted Date: March 06, 2017; Published Date: March 13, 2017
Citation: Karch GE, Peters M (2017) The Impact of Employee Uniforms on Job Satisfaction in the Hospitality Industry. J Hotel Bus Manage 6: 157. doi: 10.4172/2169-0286.1000157
Copyright: © 2017 Karch GE, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Uniforms play a major role during any service encounter and can impact stakeholder experience. The authors review current literature in the field of uniform provision in the hotel industry and present a comparative study from two different cultural settings: Hong Kong SAR, China and Tyrol, Austria. The research gathered quantitative data from those that wear business attire or uniforms and are engaged in the provision of services and or products alike. The data presents six factors, which describe uniform wear influences on customer contact employees. The overall result shows, that in the three highest scores, contact staff considered their job pleasant; uniforms communicate to others that one belongs to the organization, and they were very satisfied with their current job. On the other spectrum, the lowest scores were collected for wearing a uniform towards improving the job satisfaction, and the lack of involved in uniform design process.