alexa The Impact of Online Traveler Ratings with the Willingness of the Traveler to Recommend Hotels for Five Selected Cities in China
ISSN: 2167-0269

Journal of Tourism & Hospitality
Open Access

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Research Article

The Impact of Online Traveler Ratings with the Willingness of the Traveler to Recommend Hotels for Five Selected Cities in China

Keith H. Mandabach1*, Betsy Bender Stringam1, Xingya MA1, Dawn M Van Leeuwen1 and John J Gerdes2

1New Mexico State University, USA

2University of South Carolina, USA

*Corresponding Author:
Keith H Mandabach
Department of Hotel, Restaurant, and Tourism Management
New Mexico State University, USA
Tel: 505-646-2879
E-mail: [email protected]

Received Date: November 04, 2014; Accepted Date: November 14, 2014; Published Date: November 21, 2014

Citation: Mandabach KH, Stringam BB, Xingya MA, Leeuwen DMV, Gerdes JJ (2014) The Impact of Online Traveler Ratings with the Willingness of the Traveler to Recommend Hotels for Five Selected Cities in China. J Tourism Hospit 3:134. doi: 10.4172/2167-0269.1000134

Copyright: © 2014 Mandabach KH, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 

Abstract

The purpose of this research is to provide hotel operators an opportunity to better understand the relationship between online traveler ratings for hotels and the traveler’s willingness to recommend the hotel for 16,597 online hotel user generated ratings collected for China’s major cities of Beijing, Shanghai, Shenyang, Shenzhen and Tianjin. The results of the study show a stronger relationship between customer satisfaction rating and the willingness to recommend for hotel in the cities of Beijing and Shanghai than the other three cities. When hotels received the lowest customer satisfaction score, only 1.09% of people recommended the hotel to a friend. For hotels receiving a customer satisfaction score of 2 to 5, the recommended proportion was significantly associated with rating overall for hotels in Beijing, Shanghai, Shenzhen and Tianjin.

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