alexa The Impact of Online Traveler Ratings with the Willingness of the Traveler to Recommend Hotels for Five Selected Cities in China
ISSN: 2167-0269

Journal of Tourism & Hospitality
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article

The Impact of Online Traveler Ratings with the Willingness of the Traveler to Recommend Hotels for Five Selected Cities in China

Keith H. Mandabach1*, Betsy Bender Stringam1, Xingya MA1, Dawn M Van Leeuwen1 and John J Gerdes2

1New Mexico State University, USA

2University of South Carolina, USA

*Corresponding Author:
Keith H Mandabach
Department of Hotel, Restaurant, and Tourism Management
New Mexico State University, USA
Tel: 505-646-2879
E-mail: [email protected]

Received Date: November 04, 2014; Accepted Date: November 14, 2014; Published Date: November 21, 2014

Citation: Mandabach KH, Stringam BB, Xingya MA, Leeuwen DMV, Gerdes JJ (2014) The Impact of Online Traveler Ratings with the Willingness of the Traveler to Recommend Hotels for Five Selected Cities in China. J Tourism Hospit 3:134. doi: 10.4172/2167-0269.1000134

Copyright: © 2014 Mandabach KH, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



The purpose of this research is to provide hotel operators an opportunity to better understand the relationship between online traveler ratings for hotels and the traveler’s willingness to recommend the hotel for 16,597 online hotel user generated ratings collected for China’s major cities of Beijing, Shanghai, Shenyang, Shenzhen and Tianjin. The results of the study show a stronger relationship between customer satisfaction rating and the willingness to recommend for hotel in the cities of Beijing and Shanghai than the other three cities. When hotels received the lowest customer satisfaction score, only 1.09% of people recommended the hotel to a friend. For hotels receiving a customer satisfaction score of 2 to 5, the recommended proportion was significantly associated with rating overall for hotels in Beijing, Shanghai, Shenzhen and Tianjin.


Share This Page

Additional Info

Loading Please wait..
Peer Reviewed Journals
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

Agri, Food, Aqua and Veterinary Science Journals

Dr. Krish

[email protected]

1-702-714-7001 Extn: 9040

Clinical and Biochemistry Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Business & Management Journals


[email protected]

1-702-714-7001Extn: 9042

Chemical Engineering and Chemistry Journals

Gabriel Shaw

[email protected]

1-702-714-7001 Extn: 9040

Earth & Environmental Sciences

Katie Wilson

[email protected]

1-702-714-7001Extn: 9042

Engineering Journals

James Franklin

[email protected]

1-702-714-7001Extn: 9042

General Science and Health care Journals

Andrea Jason

[email protected]

1-702-714-7001Extn: 9043

Genetics and Molecular Biology Journals

Anna Melissa

[email protected]

1-702-714-7001 Extn: 9006

Immunology & Microbiology Journals

David Gorantl

[email protected]

1-702-714-7001Extn: 9014

Informatics Journals

Stephanie Skinner

[email protected]

1-702-714-7001Extn: 9039

Material Sciences Journals

Rachle Green

[email protected]

1-702-714-7001Extn: 9039

Mathematics and Physics Journals

Jim Willison

[email protected]

1-702-714-7001 Extn: 9042

Medical Journals

Nimmi Anna

[email protected]

1-702-714-7001 Extn: 9038

Neuroscience & Psychology Journals

Nathan T

[email protected]

1-702-714-7001Extn: 9041

Pharmaceutical Sciences Journals

John Behannon

[email protected]

1-702-714-7001Extn: 9007

Social & Political Science Journals

Steve Harry

[email protected]

1-702-714-7001 Extn: 9042

© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version