The Impact of Online Traveler Ratings with the Willingness of the Traveler to Recommend Hotels for Five Selected Cities in ChinaKeith H. Mandabach1*, Betsy Bender Stringam1, Xingya MA1, Dawn M Van Leeuwen1 and John J Gerdes2
- *Corresponding Author:
- Keith H Mandabach
Department of Hotel, Restaurant, and Tourism Management
New Mexico State University, USA
E-mail: [email protected]
Received Date: November 04, 2014; Accepted Date: November 14, 2014; Published Date: November 21, 2014
Citation: Mandabach KH, Stringam BB, Xingya MA, Leeuwen DMV, Gerdes JJ (2014) The Impact of Online Traveler Ratings with the Willingness of the Traveler to Recommend Hotels for Five Selected Cities in China. J Tourism Hospit 3:134. doi: 10.4172/2167-0269.1000134
Copyright: © 2014 Mandabach KH, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The purpose of this research is to provide hotel operators an opportunity to better understand the relationship between online traveler ratings for hotels and the traveler’s willingness to recommend the hotel for 16,597 online hotel user generated ratings collected for China’s major cities of Beijing, Shanghai, Shenyang, Shenzhen and Tianjin. The results of the study show a stronger relationship between customer satisfaction rating and the willingness to recommend for hotel in the cities of Beijing and Shanghai than the other three cities. When hotels received the lowest customer satisfaction score, only 1.09% of people recommended the hotel to a friend. For hotels receiving a customer satisfaction score of 2 to 5, the recommended proportion was significantly associated with rating overall for hotels in Beijing, Shanghai, Shenzhen and Tianjin.