alexa The Impact of University Student’s Green Awareness Purchasing onGreen Marketing in Egypt | OMICS International
ISSN : 2332-2594

Journal of Climatology & Weather Forecasting
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Research Article

The Impact of University Student’s Green Awareness Purchasing onGreen Marketing in Egypt

El Sakka S*

Department of management, School of Business, Future University in Egypt, 5th Settlement, New Cairo, Egypt

*Corresponding Author:
El Sakka S
Department of management
School of Business
Future University in Egypt
5Th Settlement, New Cairo, Egypt
Tel: +202 26186100
E-mail: [email protected]

Received date: May 20, 2016; Accepted date: June 17, 2016; Published date: June 27, 2016

Citation: El Sakka S (2016) The Impact of University Student’s Green Awareness Purchasing on Green Marketing in Egypt. J Climatol Weather Forecasting 4:168. doi:10.4172/2332-2594.1000168

Copyright: © 2016 El Sakka S. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

Egypt as one of the developing countries which confront a lot environmental challenges, environmental issues and green products culture is not a priority, spreading the ideas of going green and expanding the culture of green product purchase (GPP) is very important step which it need awareness campaign for green marketing to clarify for new generation the benefit of purchasing green products. Our paper will investigate how much young Egyptians university students are aware about green product (GP), if the awareness impacts their green product purchase (GPP) and how it might influence their consumer behaviour; we will discover what kind of factors could affect Egyptian university students buying behaviour of green products and green services.

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