The Influence of Travel Motivation, Information Sources and Tourism Crisison TouristsÃ¢ÂÂ Destination ImagePaitoon Chetthamrongchai*
Department of Marketing, Faculty of Business Administration, Kasetsart University, Bagnkok, Thailand
- *Corresponding Author:
- Paitoon Chetthamrongchai
Department of Marketing
Faculty of Business Administration
Kasetsart University, Bagnkok, Thailand
Tel: +66 2 579 0113
E-mail: [email protected]
Received Date: March 30, 2017; Accepted Date: April 05, 2017; Published Date: April 12, 2017
Citation: Chetthamrongchai P (2017) The Influence of Travel Motivation, Information Sources and Tourism Crisison Tourists’ Destination Image. J Tourism Hospit 6: 278. doi: 10.4172/2167-0269.1000278
Copyright: © 2017 Chetthamrongchai P. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The objective this research paper is to develop a destination image theoretical model by using tourists’ travel motivation, information and crisis perception. The present study thus serves to developing a competitive position, destination marketers need to evaluate the tourists’ travel motivation, information and crisis perception, which is crucial to the cultivation of the travellers’ image of their destinations. Evidence shows that the model identifies the influence of travel motivation, tourist destination image, sources of information and crises in tourism. Those findings indicate that an attitude towards Thailand’s travel motivation, travel motivation, crises, information sources in the normal situation, and in an unusual occurrence, tended to influence on Thailand’s destination image. The outcomes of the study have significant managerial implications for destination marketing managers.