alexa The Theoritical Study of Green Marketing in India: Its Importance and Need
ISSN: 2165-7912

Journal of Mass Communication & Journalism
Open Access

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Research Article

The Theoritical Study of Green Marketing in India: Its Importance and Need

Sumit Narula* and Dhruv Sabharwal

Amity School of Communication, Amity University, Gwalior, India

*Corresponding Author:
Narula S
Amity School of Communication
Amity University, Gwalior, India
Tel: 9560452625
E-mail: [email protected]; [email protected]

Received date: November 15, 2016; Accepted date: November 29, 2016; Published date: November 30, 2016

Citation: Narula S, Sabharwal D (2016) The theoritical Study of Green Marketing in India: Its Importance and Need. J Mass Communicat Journalism S2:007. doi: 10.4172/2165-7912.S2-007

Copyright: © 2016 Narula S, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



Increasing mindfulness on the different ecological issues has driven a movement in the way customers approach their life. There has been an adjustment in customer demeanors towards a green way of life. Individuals are effectively attempting to decrease their effect on nature. Be that as it may, this is not far reaching is as yet developing. Associations and business, however, have seen this adjustment in shopper mentalities and are attempting to pick up an edge in the aggressive business sector by abusing the potential in the green business sector industry. In the advanced time of globalization, it has turned into a test to keep the buyers in fold and even guard our indigenous habitat and that is the greatest need of the time. Green advertising is a wonder which has created specific significance in the present day showcase and has risen as a critical idea in India as in different parts of the creating and created world, and is seen as an essential procedure of encouraging practical advancement. In this exploration paper, fundamental accentuation has been made of idea, need and significance of green advertising. Information has gathered from different wellsprings of proof, notwithstanding books, diaries, sites and newspapers. It investigates the fundamental issues in appropriation of green advertising hones. The paper portrays the present Scenario of Indian market and investigates the difficulties have with green showcasing.


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