The Problem of Questionable Marketing OutputsPhilip Kotler*
S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management at Northwestern University, 2001 Sheridan Rd., Evanston, IL 60208, USA
- *Corresponding Author:
- Dr. Philip Kotler
S. C. Johnson & Son Distinguished Professor of International Marketing
Kellogg School of Management at Northwestern University
2001 Sheridan Rd., Evanston, IL 60208, USA
Tel: +847 491-3522 10 23-72-61
E-mail: [email protected]
Received date: July 29, 2014; Accepted date: September 15, 2014; Published date: September 25, 2014
Citation: Philip Kotler (2014) The Problem of Questionable Marketing Outputs. Bus Eco J 5:107. doi: 10.4172/2151-6219.1000107
Copyright: © 2014 Kotler P. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The paper mainly raises some important questions about marketing and its role in society. The great thing about American capitalism and freedom is that our economy produces a very large variety of products and services. Our stores are well-stocked with food, appliances, furniture, electronics and everything you can imagine or wish for. We don’t have laws stopping any products from being made, as long as they don’t poison people, or pose a health or safety problem. This sounds like good news.