The Role of Creativity and Innovation in Business Growth and Sustainability: An Ideal Model
Department of Management, Faculty of Business Administration, University of Nigeria, Enugu Campus, Enugu State, Nigeria
- *Corresponding Author:
- Chukwuemeka Nnadi
Department of Management
Faculty of Business Administration
University of Nigeria, Enugu Campus
Enugu State, Nigeria
E-mail: [email protected]
Received Date: June 13, 2014; Accepted Date: July 18, 2014; Published Date: July 28, 2014
Citation: Nnadi C (2014) The Role of Creativity and Innovation in Business Growth and Sustainability: An Ideal Model. Int J Econ and Manage Sci 3:171. doi:10.4172/2162-6359.1000171
Copyright: © 2014 Nnadi C. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
The Role of Creativity and Innovation on business growth and sustainability the study set out to accomplish the following objective which was to determine the role of creativity and innovation in entrepreneurial activity, business growth and sustainability. The study relied on current secondary data sourced from books, internet, journals unpublished materials. The study examined the contributions of successful global business entrepreneurs and industrial Revolution. The study made the following findings which were: that (1) Entrepreneurs set for themselves high apparently unachievable challenges. (2) Governments of market economies orient their policies and programmes towards fostering entrepreneurship. William-the-conqueror who developed the British common law legal system Based in these findings the following recommendations were made that (1) Entrepreneurs continue to technologically modernized the globe. (2) Establishment of a global sovereign authority for strict observance of the rule of law.