alexa The Role of Innovation in the Segmentation Process
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Short Communication

The Role of Innovation in the Segmentation Process

Abbott J Haron*

Business Department, Higher Colleges of Technology, Abu Dhabi, United Arab Emirates

*Corresponding Author:
Abbott J Haron
Instructor, Business Department
Higher Colleges of Technology
CAA institution, Abu Dhabi
United Arab Emirates
Tel: +971 2-681 4600
E-mail: [email protected]

Received Date: December 13, 2015 Accepted Date: December 28, 2015 Published Date: January 08, 2016

Citation: Haron AJ (2016) The Role of Innovation in the Segmentation Process. J Account Mark 5:150. doi:10.4172/2168-9601.1000150

Copyright: © 2016 Haron AJ. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



Marketing is a vital element for business success in today’s world. Competition is cutthroat, making it challenging for competitors to survive in the market for lengthy periods. The core belief of marketing has become “adapt or die”, which initiates the need for creativity and innovation in the traditional methods to marketing. Right and effective marketing strategies often involve a combination of several marketing strategies, which work together in a synergistic way to establish the brand, generate interest, and desire the product with the goal to achieve a competitive advantage over competing organizations. To successfully attain this, it is vital to device new creative methods of reaching a larger pool of consumers through applying creativity to the market segmentation practice. The subsequent discussion studies traditional market segmentation and recommends creative strategies while segmenting the market.


Share This Page

Additional Info

Loading Please wait..
Peer Reviewed Journals
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version