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THE STRATEGIC AND COMPETITIVE MARKETING OF AN ECONOMY: HOW TO PROMOTE AND SELL AN ECONOMY FOR FOREIGN DIRECT INVESTMENT, CREATE NATIONAL WEALTH, AND POLICY IMPLICATIONS FOR SUB-SAHARAN AFRICAN GOVERNMENTS
The author begins the article with an analysis of the role of productivity in national economic competitiveness. This is followed by a discussion of a national policy framework and strategy to create competitiveness. Next, the appropriate foreign direct investment promotion strategies are presented. The author then outlines the role of appropriate trade and export promotion policies and an enabling macroeconomic environment to generate sustainable growth. He concludes the article with policy implications and recommendations needed by Sub-Saharan African governments to attract investments, create wealth and foster national sustainable development.