alexa The Transformation of the Popular Israeli: The Increasing Dominance of Israelis Originally from North Africa and the Middle East
ISSN: 2165-7912

Journal of Mass Communication & Journalism
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Research Article

The Transformation of the Popular Israeli: The Increasing Dominance of Israelis Originally from North Africa and the Middle East

Yuval Karniel* and Amit Lavie-Dinur

Sammy Ofer School of Communications, Israel

*Corresponding Author:
Yuval Karniel
Sammy Ofer School of Communications
IDC, Herzliya, Israel
Tel: 972 9 9602844
Fax: 972 9 9527650
E-mail: [email protected]

Received date: June 19, 2016; Accepted date: June 24, 2016; Published date: June 27, 2016

Citation: Karniel Y, Lavie-Dinur A (2016) The Transformation of the Popular Israeli: The Increasing Dominance of Israelis Originally from North Africa and the Middle East. J Mass Communicat Journalism 6:305. doi:10.4172/2165-7912.1000305

Copyright: © 2016 Karniel Y, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



In this paper, we offer an important preliminary discussion of the recent changes in the Israeli popular culture. We analyze the transformation in representations of the typical and desirable Israeli in Israeli television over time. Focusing on reality and drama shows, our findings demonstrate how the positive presence of Mizrahi characteristics (Israelis who originated from Arab countries in Northern Africa and the Mediterranean) in Israeli television have shown a significant increase, and dominate the various reality shows broadcasts. Based on our analysis, we argue how the image of the Mizrahi Israelis, previously depicted in popular culture as weak, unsavory, and an object of ridicule, has morphed over time into a popular, appealing character that evokes audience identification. The cultural traits of the popular Israeli character have become increasingly aligned with what is identified as Mizrahi Israeliness.


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