alexa Tiger Image on Medicinal Plasters Serve as a Cue for Traditional Medicine Consumers
ISSN: 2332-2543

Journal of Biodiversity & Endangered Species
Open Access

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations

700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Research Article

Tiger Image on Medicinal Plasters Serve as a Cue for Traditional Medicine Consumers

Zhao Liu1,2 and Zhigang Jiang1,2,3*

1Key Laboratory of Animal Ecology and Conservation Biology, Institute of Zoology, Chinese Academy of Sciences, Beijing, China

2Graduate School of Chinese Academy of Sciences, Beijing, China

3Endangered Species Scientific Commission of People, Republic of China, Beijing, China

*Corresponding Author:
Zhigang Jiang
Institute of Zoology
Chinese Academy of Sciences
Beijing, China
Tel: 86-10-64807268
E-mail: [email protected]

Received date: November 13, 2014; Accepted date: December 16, 2014; Published date: January 05, 2015

Citation: Liu Z, Jiang Z (2015) Tiger Image on Medicinal Plasters Serve as a Cue for Traditional Medicine Consumers. J Biodivers Endanger
Species 3:142. doi:10.4172/2332-2543.1000142

Copyright: © 2015 Liu Z, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



In the past, Musk and Tiger Bone Plaster (Tiger Bone Plaster for shorter) was one of most common nonprescription Traditional Chinese Medicine (TCM). Since 1993, China banned all trade in tiger bones and its derivatives in 1993. Musk deer were up-listed as Category I State Key Protected Wild Animal Species in China in 2002. The plaster manufactures changed the prescription of Tiger Bone Plaster and used synthetic musk and herb medicines and changed the name of Tiger Bone Plaster to “Musk and Bone Strengthening Plaster” but packages of some brands of the plasters still carry a tiger’s image on it. Thus, consumers still consider the plasters as “Tiger Bone Plaster” because of the tiger image on the package. To investigate the consumer perception and behaviors of “Musk and Bone Strengthening Plaster”, we surveyed 418 citizens in Beijing in 2014. We found that 43.78% of respondents alleged that they had used “Tiger Bone Plaster”. When we inquired, almost all of respondents confirmed that the plasters they had used were “Musk and Bone Strengthening Plaster”. Presumably, tiger’s image on the plaster package produces a conditional stimulus to the consumers. Consumers preferred buying the plasters packed with tiger’s image printed on the package. In fact, no people had really consumed Tiger Bone Plaster in this investigation. For the sake of protecting tigers, we argue the manufacturers to remove the tiger image from the “Musk and Bone Strengthening Plaster” according to the regulations of CITES.


Share This Page

Additional Info

Loading Please wait..
Peer Reviewed Journals
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

Agri, Food, Aqua and Veterinary Science Journals

Dr. Krish

[email protected]

1-702-714-7001 Extn: 9040

Clinical and Biochemistry Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Business & Management Journals


[email protected]

1-702-714-7001Extn: 9042

Chemical Engineering and Chemistry Journals

Gabriel Shaw

[email protected]

1-702-714-7001 Extn: 9040

Earth & Environmental Sciences

Katie Wilson

[email protected]

1-702-714-7001Extn: 9042

Engineering Journals

James Franklin

[email protected]

1-702-714-7001Extn: 9042

General Science and Health care Journals

Andrea Jason

[email protected]

1-702-714-7001Extn: 9043

Genetics and Molecular Biology Journals

Anna Melissa

[email protected]

1-702-714-7001 Extn: 9006

Immunology & Microbiology Journals

David Gorantl

[email protected]

1-702-714-7001Extn: 9014

Informatics Journals

Stephanie Skinner

[email protected]

1-702-714-7001Extn: 9039

Material Sciences Journals

Rachle Green

[email protected]

1-702-714-7001Extn: 9039

Mathematics and Physics Journals

Jim Willison

[email protected]

1-702-714-7001 Extn: 9042

Medical Journals

Nimmi Anna

[email protected]

1-702-714-7001 Extn: 9038

Neuroscience & Psychology Journals

Nathan T

[email protected]

1-702-714-7001Extn: 9041

Pharmaceutical Sciences Journals

John Behannon

[email protected]

1-702-714-7001Extn: 9007

Social & Political Science Journals

Steve Harry

[email protected]

1-702-714-7001 Extn: 9042

© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version