alexa Tiger Image on Medicinal Plasters Serve as a Cue for Traditional Medicine Consumers
ISSN: 2332-2543

Journal of Biodiversity & Endangered Species
Open Access

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Research Article

Tiger Image on Medicinal Plasters Serve as a Cue for Traditional Medicine Consumers

Zhao Liu1,2 and Zhigang Jiang1,2,3*

1Key Laboratory of Animal Ecology and Conservation Biology, Institute of Zoology, Chinese Academy of Sciences, Beijing, China

2Graduate School of Chinese Academy of Sciences, Beijing, China

3Endangered Species Scientific Commission of People, Republic of China, Beijing, China

*Corresponding Author:
Zhigang Jiang
Institute of Zoology
Chinese Academy of Sciences
Beijing, China
Tel: 86-10-64807268
E-mail: [email protected]

Received date: November 13, 2014; Accepted date: December 16, 2014; Published date: January 05, 2015

Citation: Liu Z, Jiang Z (2015) Tiger Image on Medicinal Plasters Serve as a Cue for Traditional Medicine Consumers. J Biodivers Endanger
Species 3:142. doi:10.4172/2332-2543.1000142

Copyright: © 2015 Liu Z, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 

Abstract

In the past, Musk and Tiger Bone Plaster (Tiger Bone Plaster for shorter) was one of most common nonprescription Traditional Chinese Medicine (TCM). Since 1993, China banned all trade in tiger bones and its derivatives in 1993. Musk deer were up-listed as Category I State Key Protected Wild Animal Species in China in 2002. The plaster manufactures changed the prescription of Tiger Bone Plaster and used synthetic musk and herb medicines and changed the name of Tiger Bone Plaster to “Musk and Bone Strengthening Plaster” but packages of some brands of the plasters still carry a tiger’s image on it. Thus, consumers still consider the plasters as “Tiger Bone Plaster” because of the tiger image on the package. To investigate the consumer perception and behaviors of “Musk and Bone Strengthening Plaster”, we surveyed 418 citizens in Beijing in 2014. We found that 43.78% of respondents alleged that they had used “Tiger Bone Plaster”. When we inquired, almost all of respondents confirmed that the plasters they had used were “Musk and Bone Strengthening Plaster”. Presumably, tiger’s image on the plaster package produces a conditional stimulus to the consumers. Consumers preferred buying the plasters packed with tiger’s image printed on the package. In fact, no people had really consumed Tiger Bone Plaster in this investigation. For the sake of protecting tigers, we argue the manufacturers to remove the tiger image from the “Musk and Bone Strengthening Plaster” according to the regulations of CITES.

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