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Arabian Journal of Business and Management Review
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Research Article

To Rise or not: Prospective Africas Outbound Tourism Business Trajectory and Mega Sports Events: A Case of Qatar 2022 World Cup

Emmanuel Sebata*

Kyambogo University, Kampala, Uganda

*Corresponding Author:
Emmanuel Sebata
Kyambogo University, Kampala
Uganda
Tel: 0414 - 285 037
E-mail: [email protected]

Received Date January 14, 2016; Accepted Date January 27, 2016; Published Date February 03, 2016

Citation:Sebata E (2016) To Rise or not: Prospective Africa’s Outbound Tourism Business Trajectory and Mega Sports Events: A Case of Qatar 2022 World Cup. Arabian J Bus Manag Review 6:196. 

Copyright: © 2016 Sebata E. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

The FIFA World Cup is the major sporting event in the world. It is also the most prestigious mega-sports event since it has over the years been assumed to be a highly profitable and a crowd pulling venture. The event has thus shaken the tourism trends of all the participating nations. By comparing and analyzing the general impact on outbound tourism of previous sporting events including major World cup games; this article will qualitatively reveals Africa as a new market for outbound tourists for major sporting events; this study sampled 2022 Qatar World Cup and provides conclusions on how Africa’s outbound tourism business will be impacted in the long run. Based on the suggestions provided in this paper, future studies should be more oriented on the qualitative studies to establish the exact degree of this effect.

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