Tools to Use in the Analysis of Potential New Market Expansion
Higher Colleges of Technology, Sharjah, United Arab Emirates
- *Corresponding Author:
- Haron AJ
Higher Colleges of Technology
Sharjah, United Arab Emirates
Tel: +971 2 681 4600
E-mail: [email protected]
Received Date: December 05, 2014; Accepted Date: January 07, 2015; Published Date: January 16, 2015
Citation: Haron AJ (2015) Tools to Use in the Analysis of Potential New Market Expansion. J Entrepren Organiz Manag 4:126. doi: 10.4172/2169-026X.1000126
Copyright: ©2015 Haron AJ. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Each year, many entrepreneurial, growing, and developing companies contemplate international enlargement as a marketing and growth strategy. When developing a strategic blueprint to launch an international business program, developing companies and their consultants must always ponder the potential barriers and modifications they might need to make to their products and services. In this paper, we put forward four analysis tools, which can help companies minimize any negative impact.