Towards Sustainable Development in Eco-based Tourism Destination: The Northwest of TunisiaChemli Samiha*
Higher School of Business, University of La Manouba, ESCT, Tunis, Tunisia
- *Corresponding Author:
- Chemli Samiha
Higher School of Business
University of La Manouba
ESCT, Tunis, Tunisia
Tel: +21671 601 350
E-mail: [email protected]
Received date January 07, 2016; Accepted date January 30, 2016; Published date February 05, 2016
Citation: Samiha C (2016) Towards Sustainable Development in Eco-based Tourism Destination: The Northwest of Tunisia. Int J Econ Manag Sci 5:317. doi:10.4172/2162-6359.1000317
Copyright: © 2016 Samiha C. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This paper focuses on future sustainable and responsible tourism products in the Northwest of Tunisia and the non-developed, naturally and historically rich zone of the mountain of Jendouba and its 13 villages (douars). The latter can be considered as a big potential for the country to move to a new era of tourism.
The methodology used consists of three stages: to diagnose the selected regions’ potentials, then to conduct a benchmarking evaluation of similar international regions according to specific factors such as positioning strategies applied in the latter, finally, to pinpoint the adequate strategies to be implemented in the Northwest of Tunisia.
The main results conclude that although Tunisia is perceived as a cheap seaside tourism destination, an in-depth diagnosis of the country, which starts with a simple global observation of the Tunisian map, results on several issues leading to structured tourism, new types of tourists’ arrivals to the country looking for alternative tourism products and the impending wealth raise of the selected zones.