alexa Understanding Source Market of Chinese Outbound Travel at Regional Level
ISSN: 2167-0269

Journal of Tourism & Hospitality
Open Access

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Research Article

Understanding Source Market of Chinese Outbound Travel at Regional Level

Wu R* and Zhong FJ

School of Geography and Planning, Sun Yat-Sen University, Guangzhou, Guangdong, PR China

*Corresponding Author:
Wu R
School of Geography and Planning, Sun Yat-Sen University
No. 135, Xin Gang Xi Road, Haizhu District, Guangzhou
Guangdong 510275, PR China
Tel: +86 18122266326
E-mail: [email protected]

Received Date: January 19, 2016; Accepted Date: February 17, 2016; Published Date: February 25, 2016

Citation: Wu R, Zhong FJ (2016) Understanding Source Market of Chinese Outbound Travel at Regional Level. J Tourism Hospit 5:199. doi:10.4172/2167-0269.1000199

Copyright: © 2016 Wu R, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



This study concerns the tourist source market of Chinese outbound travel by justifying a geographic market segmentation approach and examining regional levels of the development. Two different empirical regularities used in urban geography were employed to measure the changes between larger and smaller tourist-generating places from 1997 to 2014. Research findings imply that 1) the tourist volume has been growing over time for all places under investigation with regional diversities; 2) as the scale of mega region (in terms of tourist volume) becomes larger, the small and medium regions respond rapidly to this change, imposing a shift on the whole market from a single dominance to a promising decentralized pattern. The purpose in this paper is to propose different models to account for this evolution. Understanding these implications may help western providers deliver suitable goods and services to China market in different cultural contexts.


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