alexa Use of New Media in Indian Political Campaigning System
ISSN: 2332-0761

Journal of Political Sciences & Public Affairs
Open Access

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Research Article

Use of New Media in Indian Political Campaigning System

Rahul K*

Amity School of Communication, Amity University, Haryana, India

Corresponding Author:
Rahul K
Assistant Professor, Amity School of Communication
Amity University, Haryana, India,
Tel: 0124 233 7015

Received Date: May 13, 2016; Accepted Date: May 26, 2016; Published Date: May 28, 2016

Citation: Rahul K (2016) Use of New Media in Indian Political Campaigning System. J Pol Sci Pub Aff 4:204. doi:10.4172/2332-0761.10002046

Copyright: © 2016 Rahul K. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.



From e-mailing and e-commerce to e-governance, internet has brought us all at a single platform leaving the constraints of time and space far behind. The social engagement in socio-politico activities and people’s proactive participation in political agenda is also increased through social media and viral usage of networking. However, our communication process is still in its evolution and in turn its effects can be traced on the socio-economic-political life of the ‘Information Society’. Nonetheless, in a country with cultural complexity and striking inequalities in terms of access and reach, literacy, linguistic and spatial differences, it would be essential to make a study of various aspects involved while discussing the use of social media in political campaigning at a large canvas.


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