alexa Using Formative Research to Increase Purchase Intention of Fortified Foods to Prevent Micronutrient Deficiencies in Vietnam | OMICS International | Abstract
ISSN: 2155-9600

Journal of Nutrition & Food Sciences
Open Access

Like us on:

OMICS International organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations
700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)

Review Article

Using Formative Research to Increase Purchase Intention of Fortified Foods to Prevent Micronutrient Deficiencies in Vietnam

Tahir Turk1*, Rebecca Spohrer2, Caroline Manus2, Tran Khan Van3, Tran Thuy Nga3, Marie Nguyen2, Alia Poonawala2 and Garrett GS2

1Communication Partners International (CPI), Springfield, NSW, Australia

2Global Alliance for Improved Nutrition (GAIN), Geneva, Switzerland

3National Institute for Nutrition (NIN), Ha Noi, Vietnam

*Corresponding Author:
Tahir Turk
Communication Partners International
24 Dulwich Road, Springfield
NSW, Australia
Tel: 61243652774
Fax: 6124362774
E-mail: [email protected], [email protected]

Received date: June 23, 2016; Accepted date: July 27, 2016; Published date: July 29, 2016

Citation: Turk T, Spohrer R, Manus C, Khan Van T, Thuy Nga T, et al. (2016) Using Formative Research to Increase Purchase Intention of Fortified Foods to Prevent Micronutrient Deficiencies in Vietnam. J Nutr Food Sci 6:540. doi: 10.4172/2155-9600.1000540

Copyright: © 2016 Turk T, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.


Objectives: Despite a period of rapid economic growth, poverty reduction and improved nutrient intakes, Iron deficient anaemia in pregnant women and malnutrition among children in Vietnam is a continuing problem with one of the most cost-effective interventions being iron fortification and supplementation. The objective of this study was to examine knowledge, attitudes and perceptions of mothers and fathers of young children, as well as program stakeholders in Vietnam, toward a logo developed for the national fortification program.

Methods: A rapid assessment and response method was utilized involving semi-structured interviews with stakeholders and focus group discussions with program beneficiaries from four locations in Vietnam. Discussion agenda addressed key program issues including attitudes toward a food fortification logo. Grounded theory supported data analysis.

Findings and discussion: Key findings explored general awareness, knowledge, attitudes and perceptions of fortified foods, including the fortified food logo, resource allocation, policies and partnerships. Benefits from the demand side was the importance by consumers identifying quality food products as opposed to counterfeit or substandard products, the need for a simple, easily recognizable logo, and product source credibility through government certification. However, barriers identified the relatively low awareness of the logo, and the potential confusion with other similar logo designs. Other barriers included the lack of endorsement by health authorities in promotional activities and the perceived lack of engagement in the fortification program by a number of private sector partners. Policy issues emphasised the need to support the promotion, distribution and endorsement of private sector fortified foods through a logo; and the need for greater fengagement by private sector partners on the evolution and promotion of the logo and food fortification program generally. Recommendations include the development of a social marketing strategy, the establishment of a Micronutrient Marketing Board and the potential to scale-up to a regional approach.


Peer Reviewed Journals
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2018-19
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

Agri & Aquaculture Journals

Dr. Krish

[email protected]

+1-702-714-7001Extn: 9040

Biochemistry Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Business & Management Journals


[email protected]

1-702-714-7001Extn: 9042

Chemistry Journals

Gabriel Shaw

[email protected]

1-702-714-7001Extn: 9040

Clinical Journals

Datta A

[email protected]

1-702-714-7001Extn: 9037

Engineering Journals

James Franklin

[email protected]

1-702-714-7001Extn: 9042

Food & Nutrition Journals

Katie Wilson

[email protected]

1-702-714-7001Extn: 9042

General Science

Andrea Jason

[email protected]

1-702-714-7001Extn: 9043

Genetics & Molecular Biology Journals

Anna Melissa

[email protected]

1-702-714-7001Extn: 9006

Immunology & Microbiology Journals

David Gorantl

[email protected]

1-702-714-7001Extn: 9014

Materials Science Journals

Rachle Green

[email protected]

1-702-714-7001Extn: 9039

Nursing & Health Care Journals

Stephanie Skinner

[email protected]

1-702-714-7001Extn: 9039

Medical Journals

Nimmi Anna

[email protected]

1-702-714-7001Extn: 9038

Neuroscience & Psychology Journals

Nathan T

[email protected]

1-702-714-7001Extn: 9041

Pharmaceutical Sciences Journals

Ann Jose

[email protected]

1-702-714-7001Extn: 9007

Social & Political Science Journals

Steve Harry

[email protected]

1-702-714-7001Extn: 9042

© 2008- 2018 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
Leave Your Message 24x7