alexa What Drives UAE Buyers towards Organic Food Product? An Experimental Study | OMICS International| Abstract
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
Open Access

Our Group organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Open Access Journals gaining more Readers and Citations
700 Journals and 15,000,000 Readers Each Journal is getting 25,000+ Readers

This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)
  • Research Article   
  • Arab J Bus Manage Rev 2017, Vol 7(4): 312

What Drives UAE Buyers towards Organic Food Product? An Experimental Study

Mohamed Bilal Basha1* and Shamsudin MF2
1Business Faculty, Sharjah Women’s Colleges, Higher College of Technology, , Sharjah, United Arab Emirates
2Business School, Universiti of Kuala Lumpur, 1016, Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia
*Corresponding Author : Mohamed Bilal Basha, Business Faculty, Sharjah Women’s Colleges, Higher College of Technology, Sharjah, United Arab Emirates, Tel: +971 2 206 6111, Email: [email protected]

Received Date: Aug 22, 2017 / Accepted Date: Sep 07, 2017 / Published Date: Sep 15, 2017

Abstract

The awareness about organic food has been increasing among the consumers in UAE. People are showing more interest in purchasing organic food. This research is to identify, what are the factors that influence the consumers to purchase organic in the Abu Dhabi. The review of the literature has shown that wide range of factors is proved to be crucial to influencing consumers to exhibit positive attitude towards organic foods. As an outcome of the synthesis of prominent and recent literature, a set of factors have been identified that are important for motivating consumers which included health consciousness, environmental factors, safety concern and convenience and price. The main aim of this empirical study is analyzing the importance that consumers have towards the factors that influence their attitude toward organic foods in UAE. The study suggests that attitude toward organic is predicted by factors like health consciousness, and environmental factors. The other two factors safety concern and convenience and price have non significance impacts towards consumer attitude. The data were collected from a random sample of around 47 consumers who regularly purchase organic food in UAE. The paper discusses the results of multi regression models used to detect how the motivating factors influence consumer’s attitude to purchase organic foods. The results of the study show that factors like health consciousness and environmental concern have positive attitude. Whereas convenience and price, and safety concern were having non significance impact in persuading consumers attitude towards organic foods.

Keywords: Organic; Purchase intention; Motivation; Green consumers

Citation: Basha MB, Shamsudin MF (2017) What Drives UAE Buyers towards Organic Food Product? An Experimental Study. Arabian J Bus Manag Review 7: 312.

Copyright: © 2017 Basha MB, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Select your language of interest to view the total content in your interested language

Post Your Comment Citation
Share This Article
Relevant Topics
Article Usage
  • Total views: 2167
  • [From(publication date): 0-2017 - Dec 11, 2019]
  • Breakdown by view type
  • HTML page views: 2018
  • PDF downloads: 149
Top