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Arabian Journal of Business and Management Review
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  • Analysis   
  • Arab J Bus Manage Rev 2017, Vol 7(4): 321

Who Do You Choose Your Social Media for? An Analysis of How Users? Gratification and Social Norms Influences Social Media Choices

Sadhwin Sharma*
College of Business, California State University, Monterey Bay, 5108 Fourth Avenue, Marina, Canada
*Corresponding Author : Sadhwin Sharma, College of Business, California State University, Monterey Bay, 5108 Fourth Avenue, Marina, Canada, Tel: 831-582-3000, Email: [email protected]

Received Date: Aug 28, 2017 / Accepted Date: Oct 16, 2017 / Published Date: Oct 28, 2017

Abstract

People continue to use online social networks to satisfy different personal and social needs and disregard negative features like the risk of privacy and security. Thus, the purpose of this study is to understand the continuation of OSN usage from the aspect of gratification and flow, interactivity with the OSNs and the influence of social norms. The following constructs, from the theories mentioned above, will be used to measure their effects on satisfaction and flow: human-human interaction, human message interaction, human-community interaction, human-systems interaction, identification, compliance, and internalization. Satisfaction and flow will be measured to determine if there is a positive effect on the continued use of OSNs.

Keywords: Satisfaction; Internalization; Compliance; Humansystems interaction; Human-human interaction; Human message interaction; Human-community interaction

Citation: Sharma S (2017) Who Do You Choose Your Social Media for? An Analysis of How Users’ Gratification and Social Norms Influences Social Media Choices. Arabian J Bus Manag Review 7: 321.

Copyright: © 2017 Sharma S. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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