Why Manufacturers are Less Powerful than Retailers in Trade Circles? A Case Study of Wal-Mart Retailing Business
Research Student, International Islamic University, Pakistan
- *Corresponding Author:
- Shabbir MS
International Islamic University, Pakistan
Tel: +92 51 9019100
E-mail: [email protected]
Received: September 07, 2015; Accepted: January 19, 2016; Published: January 22, 2016
Citation: Shabbir MS (2016) Why Manufacturers are Less Powerful than Retailers in Trade Circles? A Case Study of Wal-Mart Retailing Business. J Glob Econ 4:173. doi:10.4172/2375-4389.1000173
Copyright: © 2016 Shabbir MS. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
This paper investigates that from last several years, it became a question mark for the literature of academic and trade circles, why manufacturers are less powerful as compared to retailers. Our study provides a fresh fuel in the existing fire over the United States largest retailing corporation. However, our research provides a new dimension through innovative strategies and theories adopted by Wal-Mart and how retailers become more powerful. For this purpose, we take Wal-Mart as a case study in order to investigate several quarries. What are the reasons which make Wal-Mart so successful, unique, mergence and acquisition innovative capabilities? It also highlights the literary work done by historians on Wal-Mart and to examine the progress and different strategies of Wal-Mart in term of its success in retailing business. It is observed that most of expansion of Wal-Mart Inc. was through joint ventures; however in some countries such as Germany and Canada, it was by acquisition. Moreover, Globalization had a positive effect on Wal- Mart’s success and supply chain management system which plays a major role in its business growth and making it a market leader.