Journal of Information Technology & Software Engineering
Open Access
ISSN: 2165- 7866
ISSN: 2165- 7866
Muneer Hamed
Posters-Accepted Abstracts: J Inform Tech Soft Engg
This research explores the development of a theoretical framework of the web presence can be usefully and practically
employed with a view to increasing the number of visitors to cultural organisation such as museums in Saudi Arabia
(KSA). The research adopts a qualitative and quantitative research method approach including a critical review of relevant
literature on web-presence (website and social media design) and digital marketing to determine how these online technologies
can provide as innovative means of promoting cultural organisations online in KSA. At present, KSA uses mainly traditional
methods for museum promotion which have a number of problems and limitations as the new challenge is not only how to
reach your audience but how to engage with them. However with the adoption of internet technology, KSA are quickly entering
an information-based age and there is also the need for a shift in paradigm to correct misguided notions that the museum
is just for children or a place for keeping worn-out artefacts. The research describes the development of a new web-presence
framework and argues it can give a number benefits namely: Wider dissemination of information about museums to visitors;
promotion of e-museum for people far away, promotion of Saudi’s heritage, faith and culture online through social media;
improved visitor’s satisfaction, effective management of visitors by museum workers; and effective payment online before
actual visiting museums. The research concludes with a number of recommendations for policy-makers in KSA to take full
advantage of the internet and social media to effectively promote cultural organisation through its web presence using the
framework in order to engage with visitors for greater competitiveness.