?Platformless Content?- How Digital Platforms Shape Content Creation | 21629
Journal of Mass Communication & Journalism
Our Group organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific Societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.
This Readership is 10 times more when compared to other Subscription Journals (Source: Google Analytics)
All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.
A fundamental paradigm shift is taking place in the media and entertainment industries. Digital was first perceived as a
disruptive medium and positioned as a standalone add-on. A ?satellite? addition to the ?main? edition, digital department
was frequently instructed not to overstep their digital boundaries in a way that would upset the core operations. Once digital
emerged as a viable growth engine and revenue generator, media companies? perspectives on digital shifted. Content that
was previously only available on ?old? media platforms was added to websites and apps. It seemed that digital finally got the
attention it deserved. Still, revenues generated on ?old? media platforms continue to be significantly higher than their digital
counterparts. The challenge goes further than re-posting press stories online, or re-purposing TV shows and making them
available on-demand. The opportunity depends on identifying original, first-run content that is suitable for cross-platform
digital exploitation in theme, style and format. While traditional media struggle with the ?future of content? and how to enable
its offering on digital platforms, grassroots content is being created and watched. Frequently without intrinsic artistic merits
or production values, this content frequently lacks a meaningful ?shelf life?. New media is in need of new content. There is an
opportunity for content that can be produced for a fraction of what the average TV show costs. Content that is sticky, social
media-friendly, and made for agile multi-platform consumption. The online universe offers endless interactive opportunities
to ?close-the-loop? and enable direct, on-going interaction with viewers (frequently described online as ?viewers?). It allows
for direct and focused funneling of viewers from content to commerce, through context! Digital and interactive media allows
content creators to provide impulse-based commerce tie-ins, and for the first time to ?own the entire media-value-chain?.
David Greenberg trained as a lawyer, left his practice after working for the Israeli Supreme Court and a Tel Aviv-based law firm, to pursue his true passion for
entertainment and digital media. He spent five years as a TV producer at the programming and acquisition arm of PBS. In this role, he was credited with airing
hundreds of hours of TV programming, including the top 10 US markets. Additionally, he developed network programming initiatives and program acquisition plans
for the launch of PBS digital. He moved to the Internet and over the next decade he developed numerous entertainment and commercially-driven websites, before
becoming Managing Director of Playbill.com. At Playbill, he continued to develop content and content synergies in multiple formats. He developed online products
and services with Reuters, Yahoo!, Sirius Satellite Radio, Ticketmaster, the League of American Theatres and Producers and various Broadway productions. In
2004, he founded digiTALE entertainment. He is a graduate of Tel Aviv University Law School and holds an MA from the Annenberg School for Communication at
the University of Pennsylvania.
Peer Reviewed Journals
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals