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Journal of Clinical & Experimental Ophthalmology

Author(s): Clinton HR

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Abstract PIP: Health promotion is going to be a daunting global challenge in the third millennium. WHO is heading the worldwide health promotion campaign and its global health promotion efforts were reflected in the international conferences and the 51st World Health Assembly in Geneva in May 1998 which emphasized the need for partnerships for health, by forging newer and stronger alliances, based on greater equity in health. The two very important tools in effective health promotion programs are health education and health communication. Health promotion interventions have succeeded or failed depending upon the level of people's involvement in them, generated through these two media. In order for the messages to be understood and accepted by the local communities, health promotion programs should be need-specific and their goals realistic. Overall, the whole approach of health promotion needs to adopt a different paradigm if it is to reach the people for whom it is meant.
This article was published in Health Millions and referenced in Journal of Clinical & Experimental Ophthalmology

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