alexa A content analysis of men and women in Canadian consumer magazine advertising: Today’s portrayal, yesterday’s image?
Social & Political Sciences

Social & Political Sciences

Journal of Mass Communication & Journalism

Author(s): Nan Zhou, Mervin Y T Chen

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Although Canadian consumer magazine advertising still portrayed men more favourably in 1990, its portrayal of women was more positive than before. Advertising faces the dilemma as both a selling tool and a means of social communication. Advertisers have a social responsibility as corporate citizens in ensuring that advertising reflects the continuing improvement of women's socioeconomic status and power.

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This article was published in J Bus Ethics and referenced in Journal of Mass Communication & Journalism

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