Author(s): Watson A, Watson B
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Abstract The general aim of designated driver programs is to reduce the level of drink driving by encouraging potential drink drivers to travel with a driver who has abstained from (or at least limited) consuming alcohol. Designated driver programs appear to be quite widespread around the world, however a limited number have been subject to rigorous evaluation. This paper reports results from an outcome evaluation of a designated driver program called 'Skipper', which was trialled in a provincial city in Queensland, Australia. The outcome evaluation included surveys three weeks prior to (baseline), four months following (1st follow-up), and 16 months following (2nd follow-up) the commencement of the trial in both the 'intervention area' (baseline, n=202; 1st follow-up, n=211; 2nd follow-up, n=200) and a 'comparison area'(baseline, n=203; 1st follow-up, n=199; 2nd follow-up, n=201); and a comparison of random breath testing and crash data before and after the trial. The survey results indicate that awareness of the program in the intervention area was quite high four months following its introduction and that this was maintained at 16 months. The results also suggest that the 'Skipper' program and the related publicity had positive impacts on behaviour with an increase in the proportion of people participating in designated driver as a passenger. It is less clear, however, whether the 'Skipper' program impacted on other behaviours of interest, such as drink driving or involvement in alcohol-related crashes. Suggestions for further research and program improvement are discussed as well as limitations of the research. Copyright © 2014 Elsevier Ltd. All rights reserved.
This article was published in Accid Anal Prev
and referenced in Journal of Tourism & Hospitality