alexa Basic characteristics of the fall tourism market
Business & Management

Business & Management

Journal of Hotel & Business Management

Author(s): Daniel M Spencer, Donald F Holecek

Abstract Share this page

To mitigate the ill-effects of seasonality in the tourism industry, efforts to attract tourists during non-peak seasons must become more effective, but this can be accomplished only by better understanding the nature of low season markets. To enhance our understanding of the fall tourism market, this article presents insights gained from a telephone survey of households in the Great Lakes region. Fall tourists, compared to their summer counterparts, were found to be older, less likely to travel with children, and less active in recreation. Fall color viewing rarely motivated trips and was much more prevalent as an ancillary activity. Distinct types of fall tourists were identified based on patterns of participation in trip activities and whether trips began during the early, middle, or late fall.

This article was published in Tourism Management and referenced in Journal of Hotel & Business Management

Relevant Expert PPTs

Relevant Speaker PPTs

Relevant Topics

Peer Reviewed Journals
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version