alexa Consumer Socialization: A Theoretical and Empirical Analysis
Business & Management

Business & Management

Arabian Journal of Business and Management Review

Author(s): George P Moschis, Gilbert A Churchill Jr

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The results of a large-scale study of adolescent consumer socialization are presented. A general conceptual framework of socialization is outlined to serve as a blueprint for discussing variables and hypotheses in the specific context of consumer socialization. The authors then examine the development of several consumption-related skills as a function of variables derived from sociological and developmental theories of socialization.

This article was published in American Marketing Association and referenced in Arabian Journal of Business and Management Review

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