alexa Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention
Pharmaceutical Sciences

Pharmaceutical Sciences

Pharmaceutical Regulatory Affairs: Open Access

Author(s): Azmawani Abd Rahman, Ebrahim Asrarhaghighi, Suhaimi Ab Rahman

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The purpose of this paper is to add to the body of knowledge about attitude and intention to choose a Halal product. Despite the importance of the Halal cosmetic market for both producers and consumers, the existing literature focusses on Halal food products, and only a limited number of studies exist about Halal cosmetic products. This study assesses the effects of knowledge and religiosity on attitudes towards Halal cosmetics products, as well as the effect of those attitudes on the intention to buy the Halal cosmetic products. This study also investigates the existence of differences between consumers’ attitudes towards Halal cosmetics and Halal food products.

This article was published in Journal of Islamic Marketing and referenced in Pharmaceutical Regulatory Affairs: Open Access

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