alexa Designing media messages about health and nutrition: what strategies are most effective?
Environmental Sciences

Environmental Sciences

Advances in Recycling & Waste Management

Author(s): Wilson BJ

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Abstract This report focuses on how to design media messages about nutrition that will persuade people to adopt healthful behaviors. The Elaboration Likelihood Model (ELM) is used as a theoretical framework to explore different information-processing modes that individuals employ in a variety of communication situations. Studies from the fields of communication and psychology are briefly reviewed, with a focus on the source and message strategies that are most likely to persuade different types of audiences to change their nutritional attitudes and behaviors. This article was published in J Nutr Educ Behav and referenced in Advances in Recycling & Waste Management

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