alexa Exploring the dimensionality of the Need for Cognition Scale
Social & Political Sciences

Social & Political Sciences

Journal of Mass Communication & Journalism

Author(s): Kenneth R Lord, Sanjay Putrevu

Abstract Share this page

Based on evidence presented for the Need for Cognition Scale in its original and abbreviated versions, users of the instrument assume its unidimensionality. In three exploratory studies, maximum-likelihood factor analysis reveals the presence of multiple dimensions in both forms of the scale. Four dimensions—enjoyment of cognitive stimulation, preference for complexity, commitment of cognitive effort, and desire for understanding —emerged with some consistency across samples and were found to be fairly resistant to changes in the polarity of scale items and to explain differentially consumer response to advertisements.

This article was published in Psychology & Marketing and referenced in Journal of Mass Communication & Journalism

Relevant Topics

Peer Reviewed Journals
 
Make the best use of Scientific Research and information from our 700 + peer reviewed, Open Access Journals
International Conferences 2017-18
 
Meet Inspiring Speakers and Experts at our 3000+ Global Annual Meetings

Contact Us

 
© 2008-2017 OMICS International - Open Access Publisher. Best viewed in Mozilla Firefox | Google Chrome | Above IE 7.0 version
adwords