Author(s): An LC, Hennrikus DJ, Perry CL, Lein EB, Klatt C,
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Abstract Internet-based cessation programs are promising. However, little information exists on how to recruit college smokers to participate in online interventions. Two studies assessed the feasibility of Internet health screening as a recruitment strategy for college smokers. The Internet Survey Study compared Internet (n = 735), mail (n = 1,490), and phone (n = 550) surveys as means to identify college smokers. The RealU Recruitment Study described the use of an Internet-based general health screening survey (N = 25,000) to recruit for an online cessation trial. The Internet Survey Study showed that, despite large differences in response rates (Internet = 38\%, mail = 47\%, phone = 90\%; p<.001), the rates of past-month tobacco use were similar (Internet = 35\%, mail = 38\%, phone = 34\%; p = .35). Among past-month users, a greater proportion reported daily use on the Internet (33\%) and phone (37\%) surveys versus the mail survey (23\%, p = .007). In the RealU Recruitment Study, 517 college smokers were recruited in 1 week. The Internet survey response rate was 26\%, the prevalence of current smoking was 29\%, the eligibility rate was 87\%, and the enrollment rate was 32\% (517/1,618). Internet health screening can be used to quickly identify and enroll large numbers of college smokers in an online smoking cessation intervention.
This article was published in Nicotine Tob Res
and referenced in Journal of Addiction Research & Therapy