Author(s): Jos Manuel de Pablos Coello, Concha Mateos Martn
The journalism is in crisis. The informative product that the mass media is nowadays offering does not answer with guaranties to the requirements that a quality newspaper marks truthfulness, current affairs, public interest, checking, sources contrast, pluralism and rigour. The businessmen of the information state, as an excuse, that their bill of economic results do no allow them to devote any more resources to the informative quality, the journalists assert the pressure of the productivity that is imposed on them by the managers, the massive public – who is not generally specialist- continues digesting without fail what the means of communication spill as informative food. This food contains high doses of routine and often lacks of vitamins and journalistic nutrients. The informative rickets threatens to empty of meaning the public structure of a society in which the information supposedly serves to assign the government to the best leaders. If this informative food is contaminated, the political election will turn out to be poisonous.Because of it, the journalism needs urgently an effective control of quality. Against the decline of the journalism, labels of quality, this is the social change that the authors propose.