Author(s): Robinson J, Sparkes VM
The study of international news flow is relatively young and, unlike most communication analysis. has been largeley undertaken outside of the North American continent. Asa result, many American investigators are unaware of recent Scandinavian work, for example, which has developed and tested a variety of hypotheses about international news fore The study here reported is an attempt to extend the Scandinavian work into the North American continent. The two objectives of the study are first to present basic descriptive data about the current level of international news in the Canadian and American press, and second, to test the predictive power for North America of news flow theory developed overseas. Special attention shall he paid to the ever perplexing problem of the differential news flow between the United States and Canada. As both Hart' and Scanlon' have documented, the gap appears wide. There is much more coverage of the U.S. in Canadian newspapers than of Canada in U.S. papers.This study will seek to further illuminate this exchange by testing it against emerging news flow theory. International news flow first generated attention in the early fifties. when two European studies formulated the themes which were to preoccupy analysts for the following decade. In the wake of crumbling colonial ties and US. political ascendancy, IJNESCO,How Nation, See Each 01 her (1450, began a long tradition of descriptive Image' studies, These probed natio-nal stereotypes and the generalized picture of America in the press of other coThe untries.' International Press Institute, Flow of News 119531, another germi-nal study, for the first time raised issues about the way in which internatio-nal information was reported and distributed. It noted that international flow is uneven and that the global agencies tend to focus on hard news and °Cate nations'