alexa Media in Bhutan: Now and Then
Social & Political Sciences

Social & Political Sciences

Journal of Mass Communication & Journalism

Author(s): Dasho Kinley Dorj

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This group is largely Bhutanese media personnel. But we understand, in the context of this media and culture seminar, that we are also the custodians of Bhutanese culture. We have a tendency to place ourselves into categories, giving ourselves narrower roles in life. But it is time to climb out of this box and take on the broader responsibilities that our changing society demands of us. Such a seminar gives us a new perspective of the Bhutanese media. The media was previously understood as newspapers, radio, and television. Then came the broader purview of film, music, and the new electronic media like internet. Our scholars now remind us of the centuries-old media that we had in Bhutan- the mani walls, prayer flags, the festivals and dances. This concept gives us a new depth of values to draw on as we develop the Bhutanese media today. Media is not a distant, neutral phenomenon. It is not just technology. When we talk about Bhutanese media, we talk about ourselves. And we are expressing values all the time. We are cultivating the public mind. We are performing a public function. When we talk about the role of the media, particularly in our vulnerable society, we have to be conscious of our blatant and inherent biases, be it religious, political, eliticism, gender, age, and numerous other faults.

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This article was published in Journal of Bhutan Studies and referenced in Journal of Mass Communication & Journalism

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